HP “I Need it for Work” 0:30
It’s all work and all play with the HP OmniBook X Flip. Directed by our own Aladino Debert, Zoic took on everything for this spot, from the live action to the design, animation and final delivery across all formats. The retro style and custom game elements were built to support the idea of a world where productivity and gaming sit side by side, giving the piece a simple, playful vibe that ties it all together.
At the bottom of the page you can also get a look at the Director’s Deck.
Client
HP + Accenture SongRole
Director, VFX SupervisorImage Gallery
Here’s the Director’s Deck that won us the job. Unfortunately the PDF won’t embed all the GIFs with motion tests and the like, but at least you can get a sense of the work that went into the presentation!
