“Rollin’ + Growin'” Behing the Scenes

Here’s a behind-the-scenes look at the making of our Georgia Lotto spot. Directed by yours truly, this was a collaboration with DDBO Atlanta, with visual effects by Zoic Studios and live action production by Ntropic. From early concept through shoot and final execution, the goal was to build something playful and grounded, with the VFX seamlessly integrated into real environments. It came together quickly, with a great team across the board, and ended up being a really fun one to bring to life.