Audi “Beauty in Engineering”

[AWARD WINNER] Arguably the piece that changed the direction of my career, this is a 100% CGI spec spot I designed and directed as a showcase of my work and the studio I used to work for, Radium/ReelFX. A labor of love, it started as a pitch (which you can see below) and it has appeared in numerous publications, including Motionographer, was chosen as “Best of 2010” on Stash Magazine, and was a Top 10 finalist for the 2010 AICP show.

You can check the original treatment I created below. We adhered to the designs incredibly closely. And below that, you can also watch a behind the scenes of the making of the spot. Enjoy!