BMW i3 “Silent Performance” Director’s Cut

BMW Canada, Agency Cundari

A spot for BMW’s Canadian market, it was a lot of fun to conceptualize and create. Shot in Budapest, Hungary, on a 220 year old library. Electric car driving around a quiet library, what’s not to like!

You will notice on the gallery below that there is a black and a white i3. Although the original spot featured a black car, I always thought the white one looked better, so I created my version with the white vehicle!