Kinetic “Control Room”
A new spot I directed for Kinetic Fiber, this is “Control Room”, created in collaboration with McCann and with visual effects by Zoic Studios. Blending humor, cinematic storytelling and a touch of the unexpected, the film transforms a familiar football-watching experience into something much bigger, bringing the speed and control ofKinetic Fiber to life.
At the bottom of the page you can also get a look at the Director’s Deck & Storyboards.
Client
McCann + Kinetic + GoogleRole
Director, VFX SupervisorHere’s the Director’s Deck that won us the job. Unfortunately the PDF won’t embed all the GIFs with motion tests and the like, but at least you can get a sense of the work that went into the presentation!
Storyboards by Milan Debert (milandebert.com)
