This is a 100% CGI spec spot I designed and directed as a showcase of my work and the studio I used to work for, Radium/ReelFX. A labor of love, it started as a pitch (which you can see below) and it has appeared in numerous publications, including Motionographer, was chosen as “Best of 2010″ on Stash Magazine, and was a Top 10 finalist for the 2010 AICP show.
You can check the original treatment I created below. We adhered to the designs incredibly closely.
[WINNER of VES Award for "Outstanding VFX on a Commercial" and "Best Visual Effects" AICP 2012] A piece we created for the launch of a new series of knitted shoes for Nike, expected to be on sale by the 2012 Olympics in London. An incredibly challenging piece from a technical standpoint I must say… Directed by David Rosenbaum, I was the Creative Director of a large team of super talented Digital Domain artists.
This is my take on the Chevy Volt launch spot I directed for Campbell-Ewald out of Detroit. We shot the talent on a green screen stage, and everything else with the exception of the charger handle, is 100% CG.
This was a pitch we did to try to get a massive Toyota job. 100% CG. We didn’t get the job (thankfully as it turns out), but we were able to develop some interesting techniques and got a nice piece for the reel.
One more on our EVO/Android adventures for agency Goodby in San Francisco. I was the Creative Director on the project, and got the chance to animate six of the shots (doesn’t happen often, so I enjoyed it!).
100% CGI, this spot is for the latest campaign for Cisco via agency OgilvyWest. I was the Creative Director of a team at Digital Domain that worked non-stop through the holidays. I even got to do animation on a few shots… a rare event these days! Directed by fellow Mothership director David Rosenbaum.
Extended version of Skyy’s first ever TV spot, through agency Lambesis. I was the Creative Director of a small team of freelance artists working at Digital Domain over a six week period. Big kudos to my CG Supervisor on the job, my buddy Mark Wurts! Directed by fellow Mothership director Sil van der Woerd.
Number three of a series of spots I directed for Brighthouse. Once again, shot in Argentina. Lots of CG, matte paintings, etc. As an interesting bit of trivia, the boy, unbeknown to us, was VERY afraid of dogs… so he freaked out at one moment where the puppy jumped at him. I had to talk to him for about 45 minutes to bring him back into set.
Official trailer for the latest installment of Call of Duty. I was the Creative Director of a team at Digital Domain that worked non-stop for three weeks. We were responsible for the entire opening sequence and the ending (all the “NYC” shots). Set extensions, weapons, aircraft, etc. A hoot to make, the agency was 72andsunny and it was directed by Peter Berg.